PLATINUM

Purah PLATINUM

PLATINUM is a moistourizing and repairing treatment with smooth effect developed specially for blonde and streaked hair. Repairs sensitized hair, removes frizz from roots to ends, leaving it smooth, shiny and soft. Is rich in Argan Oil, Vitamin E and Shiitake Mushroom Extract that promote a deep hydration and a long lasting straightening at the same time it mattifies the blonde hair.

Step 1 - Cleaning Shampoo
Platinum Cleaning Shampoo is indicated for blonde or streaked hair. Promotes a gentle cleaning without damaging the wires, hydrating and leaving them clean and ready to the proper procedure.
DIRECTIONS: Apply a fair amount of product on damp hair, massaging it gently. Rinse thoroughly. Repeat the process if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons

Step 2 - Volume Reducer
Platinum Volume Reducer was developed to repair and hydrate blonde or streaked hair, smoothing them. Reconstructs the sensitized wires, leaving them smooth, shiny and soft. Removes the frizz from the roots to the ends. Is rich in Macadamia Oil, Panthenol, Aloe Vera, Vitamin E and Tannic Acid that promote a deep hydration and a long lasting straightening at the same time that tone the hair.
DIRECTIONS:After washing with Cleaning Shampoo, divide the hair into four section and apply the Volume Reducer on thin strands, with the aid of a brush, to humidify the hair. Leave it from 30 to 50 min, leaving the strands strained. Rinse thoroughly. Dry 100%. Use a ceramic flat on thin strands, straightening from 15 to 25 times working the root, between 170ºC to 190ºC. Rinse thoroughly. Remove excess water with a towel and apply the balm. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.
Obs.: In damaged hair, do not exceed the 170ºC of the flat temperature.

Step 3 - Balsam
Platinum Balsam was developed to complete the process of volume reduction. It has in its composition Pro Vitamin B5, Argan Oil and Shiitake Mushroom Extract that provide vitality, softness and shine to the hair. Reduces static electricity and helps in the reconstruction of damaged fibers, sealing the cuticles.
DIRECTIONS: After finishing the volume reduction process, apply the balsam throughout the hair length. Leave it from 5 to 10 minutes. Rinse thoroughly. Finish with a brushing. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.