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PRODUCTS

DEEP CARE

Purah Deep Care

Deep Care Maintenance line was developed for recently chemically straightened hair, specially by progressive smoothing. It is the only that contains Tourmaline and it’s salt free. This combination will increase the hair brightness, improve its maintenance and the treatment will last longer. Deep Care line is imperative after doing any of our Purah progressive straightener treatments.

Deep Care After Straightening Shampoo
Deep Care After Straightening Shampoo was developed with special active ingredients such as Keratin and Tourmaline. It gently cleans the hair fiber, modified by progressive smoothings, providing it softness and shine. It keeps the hair straightened for much longer.
DIRECTIONS: Apply Deep Care Shampoo on wet hair, massaging it gently from the roots to the ends. Rinse thoroughly and repeat the process if necessary. For best results, use the other products from Deep Care line: Conditioner, Mask, Leave-in and Serum. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Deep Care Moisturizing Conditioner
Deep Care Moisturizing Conditioner is formulated with active ingredients such as Keratin, Toumaline and Natural Oils. It prevents hair dryness and increases its shine and softness. It was developed for the well of chemically straightened hair. Helps to keep it smoother and looser for longer time.
DIRECTIONS: After using Deep Care Shampoo, apply the product from the middle to the ends, massaging it gently. Leave it from 1 to 2 minutes. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Deep Care Intense Maintenance Mask
Deep Care Intense Maintenance Mask is formulated with Keratin, which helps to restore the hair’s vitality. Prevents its dryness and intensifies its shine and softness, at the same time it reconstructs the internal and external parts of the hair fiber. It was specially developed for the well of chemically straightened hair.
DIRECTIONS: After using Deep Care: Shampoo and Deep Care: Conditioner, apply a generous amount of Mask on wet hair, massaging from the roots to the ends. Leave it from 5 to 10 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Deep Care Finish Leave-in
Deep Care Finish Leave-in is formulated with thermal active ingredients. Protects from high temperatures. Seals the cuticles, leaving the the hair hydrated, brighter and straightened for longer time.
DIRECTIONS: Apply a small amout from the middle to the ends and massage it gently. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Deep Care Light Serum
Deep Care Light Serum is formulated with pure silicones. It creates a barrier against external agents and UV radiation. Leaves the hair shiny, smooth and silky.
DIRECTIONS: Apply a small amount on the ends of dry hair. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

DAILY USE

Purah Daily Use

Purah Daily Use line is formulated with special active ingredients such as Aloe Vera, a plant known for its medicinal properties. Due to its antiseptic action, cleans the scalp gently. Detoxifying, healing and cellular regenerator effects, as well as it is salt free, makes it ideal for daily use. Leaves the hair clean and healthy.

Daily Use Shampoo
The Daily Use Shampoo is formulated with special active ingredients such as Aloe Vera. Cleans the hair gently. As it detoxifies and heals the cells, is ideal for daily use. It provides a clean and healthy hair.
DIRECTIONS: Apply Daily Use: Shampoo on wet hair, massaging it gently. Rinse thoroughly and repeat if necessary. For best results, use the other products from Daily Use line: Conditioner and Mask. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Daily Use Conditioner
The Daily Use Conditioner is formulated with special active ingedients such as Aloe Vera. Due to its emolient and nutritive action, it replaces nutrients and proteins on damaged hair. Restores its vitality, prevents its dryness and intensifies its shine. Due to its moisturizing action, is ideal for daily use.
DIRECTIONS: After using Daily Use: Shampoo, apply the product on wet hair, massaging it gently. Leave it from 1 to 2 minutes. Rinse it thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Daily Use Mask
The Daily Use Mask is formulated with special active ingredients such as Aloe Vera. As it moisturizes and energizes, is ideal for daily use. Leaves the hair hydrated, bright and smooth.
DIRECTIONS: Apply on wet hair, massaging it gently. Leave it from 5 to 10 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

BELLA COLOR

Purah Bella Color

Purah Bella Color line was developed to protect the color and reveal the brilliance of colored and streaked hair. The dyed hair gains an hydrated touch, a radiant glow and a long lasting color. Is rich in Apricot Oil, Sunflower Seed Extract, and a silicone that provides efficient protection to the hair color damaged by UV radiation.

Bella Color Shampoo
Bella Color Shampoo is formulated with Apricot Oil, Sunflower Seed Extract and Silicone. It cleans and intensely purifies dyed hair.
DIRECTIONS: Apply on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. For best results, use the other products from Bella Color line: Conditioner, Mask and Leave-in. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Bella Color Conditioner
Bella Color Conditioner is formulated with Apricot Oil, Sunflower Seed Extract and Silicone. It softens, detangles and hydrates dyed hair. Leaves it brighter and smoother, at the same time it protects its color.
DIRECTIONS: After using Bella Color: Shampoo, apply the product on wet hair, massaging it gently. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Bella Color Mask
Bella Color Mask is formulated with Apricot Oil, Sunflower Seed Extract and Silicone. Repairs and hydrates dyed hair, leaving it bright, soft and smooth. Treats its color, leaving it long lasting and bright.
DIRECTIONS: Apply on wet hair from the middle to the ends, massaging it gently. Leave it from 10 to 15 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Bella Color Leave-in
Bella Color Leave-in is formulated with Apricot Oil, Sunflower Seed Extract and Silicone. It gently detangles dyed hair and seals its ends. Highlights colored hair, leaving it soft and bright.
DIRECTIONS: Apply on wet hair, massaging it gently. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

SILVER VIOLET

Purah Silver Violet

Over the years, the hair cells stop producing melanin, the pigment that gives color and acts as a protective barrier. Therefore, grey hair is more susceptible to external aggressions that leave it more fragile, dry and lifeless. As a result of excessive aggression, they become yellowish and dull.
After passing through various oxidation processes, the blonde and colored strands tend to get yellowish, dull and dry.

Purah Silver Violet is formulated with B Panthenol and Amino Acids Complex. It reduces the yellowish tones of blonde, bleached and streaked hair and enhances silver tones of grey and white hair. Leaves the hair soft and smooth and providing vitality, strenght and shine.

Silver Violet Shampoo
Silver Violet Shampoo is formulated with B Panthenol, Amino Acids and is salt free. It cleans the scalp gently, leaving grey, white and blonde hair soft, smooth and bright. It enhances its tones, strength and vitality.
DIRECTIONS: Apply on wet hair and massage it gently. Leave it from 2 to 3 minutes. Do not exceed 5 minutes. Rinse thoroughly and repeat if necessary. Use 1 to 2 times a week. For best results, use all the other products of Silver Violet line: Conditioner, Mask and Serum. Salt and parabens free. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Siver Violet Conditioner
Silver Violet Conditioner is formulated with B Panthenol, Amico Acids and is salt free. It gently hydrates and detangles grey, white and blonde hair. It protects the hair color and restores its shine and smoothness.
DIRECTIONS: After use Silver Violet: Shampoo, apply on wet hair and massage it gently. Leave it from 2 to 3 minutes. Do not exceed 5 minutes. Rinse thoroughly and repeat if necessary. Salt and parabens free. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Silver Violet Mask
Silver Violet Mask is formulated with B Panthenol, Amino Acids Complex and is salt free. It repairs the grey, white and blonde hair. Protects its original tones, preventing them from getting yellowish and dull.
DIRECTIONS: After use Silver Violet: Shampoo and Silver Violet: Conditioner, apply the product on wet hair and massage it gently. Leave it from 2 to 3 minutes. Do not exceed 5 minutes. Rinse thoroughly and repeat if necessary. Use once a week. Salt and parabens free. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Silver Violet Serum
Silver Violet Serum is formulated with B Panthenol, Amino Acids Complex and is salt free. It repairs and seals the ends and restores its softness and shine.
DIRECTIONS: Apply on wet hair. Do not rinse. Use it 1 or 2 times a week. Salt and parabens free. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

ARGAN SHINE BRIGHT

Purah Argan Shine Bright

Purah Argan Shine Bright line is formulated with special actives and enriched with Argan Oil. It was developed specially for damaged, dry or chemically treated hair. Argan Oil provides the necessary hydratation to hair shafts leaving them brighter, lighter and softer. It helps to repair the damage caused by external agents and on the daily basis, strengthening the hair fiber. Fights the frizz, controls the volume and the wires are visibly healthier, shiny and protected.

Argan Shine Bright Shampoo
Argan Shine Bright Shampoo is formulated with special actives and enriched with Argan Oil. It intensely cleans and purifies all hair types, specially damaged, dry or chemically treated hair.
DIRECTIONS: Apply a fair amount of product on wet hair and massage it gently. For best results, use the other products from the Argan Shine Bright line: Conditioner, Mask and Serum. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Argan Shine Bright Conditioner
Argan Shine Bright Conditioner is formulated with special actives and enriched with Argan Oil. It smoothly detangles all types of hair, specially damaged, dry and chemically treated hair. It has a regenerative action and forms a protective barrier which leaves the hair soft, shiny and smooth. It is highly moisturizing.
DIRECTIONS: After using Argan Shine Bright: Shampoo, apply on wet hair and massage it gently. Leave it from 2 to 3 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Argan Shine Bright Mask
Argan Shine Bright Mask is formulated with Argan Oil. It repairs and moisturizes all types of hair, including damaged, dry and chemically treated hair. Its deeply hydrating. Fights the frizz, controls the volume and strengthens the hair fiber.
DIRECTIONS: After using Argan Shine Bright: Shampoo and Argan Shine Bright: Conditioner, apply on wet hair and massage it gently. Leave it from 3 to 5 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Argan Shine Bright Serum
Argan Shine Bright Serum is rich in Argan Oil. Repairs, protects and seals the ends of all types of hair, specially damaged, dry or chemically treated.
DIRECTIONS: Apply on wet hair, from the middle to the ends and gently massage it. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

GENTLEMEN

Purah Gentlemen Barber Shop

Purah Gentlemen Barber Shop line was created for professionals who treat the male audience. Male hair and beard require special care, which will be satisfied by the Gentlemen line. It is a range of products designed for hair and beard hygiene needs, hydration and styling. Our Barber Shop line consists in: Daily Use Shampoo, Anti-Loss Shampoo, Oily Roots Shampoo, Dandruff Shampoo, Beard Shampoo, Beard Leave-in and Beard Regenerating Oil. With Purah Gentlemen, all men will get an healthy, bright and careful looked hair and beard.

Gentlemen Daily Use Shampoo
Gentlemen Daily Use Shampoo was developed with Jojoba Oil and Panthenol (Pro-Vitamin B5). It is suitable for daily use needs as it intensly cleans and purifies all hair types, without damaging them, leaving them shiny, soft and bright.
DIRECTIONS: Apply on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Anti-Loss Shampoo
Gentlemen Anti-Loss Shampoo is formulated with Centella Asiatica, Panthenol and Kopexyl. Stimulates hair growth, controls its loss, prevents hardening and atrophy of the follicle. Cleans the hair, eliminating all the waste, leaving it shiny, soft and strong.
DIRECTIONS: Apply on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Oily Roots Shampoo
Gentlemen Oily Roots Shampoo was developed with assets that control hair oiliness. Provides a deep cleaning of the scalp and a soft cleaning of the ends, leaving the hair hydrated, balanced and loose.
DIRECTIONS: Apply on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Dandruff Shampoo
Gentlemen Dandruff Shampoo was developed with Rosemary Extract and Panthenol. Cleans the hair deeply and nourishes the scalp, which results in a light and smooth hair. Prevents and eliminates the appearence of dandruff.
DIRECTIONS: Apply on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Beard Shampoo
Gentlemen Beard Shampoo was developed with Argan Oil and is sulfates free. Is indicated for beard and mustache as it preserves the natural moisture of the skin and eliminates all impurities without irritating it. Leaves the beard revitalized without drying the skin.
DIRECTIONS: Apply on wet beard and mustache. Massage it gently. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Beard Leave-in
Gentlemen Beard Leave-in is rich in Argan Oil and Panthenol (Pro-Vitamin B5). Balances the levels of hydration and prevents the drying of beard threads. Nourishes and hydrates the beard and mustache, keeping them soft and bright.
DIRECTIONS: Apply on beard and mustache in the direction of the hair growth. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Beard Regenerating Oil
Gentlemen Beard Regenerating Oil is formulated with the best essential oils. Moisturizes, repairs, nourishes and strengthens the beard. Helps to realign the threads and controls the frizz.
DIRECTIONS: Add a few drops in the palm of your hand and apply it on dry beard in the direction of hair growth. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Gentlemen Hair Wax
Gentlemen Hair Wax was developed specially for male hair. Makes hairstyles last longer due to its high fixing power. Nourishes and ensures the hair’s flexibility, not damaging the wires.

CURLY HAIR

Purah Curly Hair

Purah Curly Hair is formulated with special active ingredients. Enhances curly hair instantly and naturally, helping to define and hydrate the curls. Eliminates frizz and protects the hair from humidity. Recovers the hair volume, shine and softness.

DIRECTIONS: Apply on wet hair from the middle to the ends. Do not rinse. Let the hair dry naturally. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

MAX VOLUME

Purah Max Volume

Purah Max Volume is rich in Malus Domestica Fruit Cell Culture Extract and Arginine. Protects the longevity of the hair bulb stem cells, slowing the aging of wires thereby delaying the appearence of grey hair. Stimulates micro-circulation for a nourished bulb, favoring the exchange of nutrients between the root and wire and providing an extraordinary volume. Strengthens the wires by helping them in their growth.

Max Volume Rejuvenating Hair Shampoo
Max Volume Rejuvenating Hair Shampoo is formulated with special assets such as Jojoba Oil, Arginine and D-Panthenol. Cleans the hair deeply, provides needed hydration and stimulates cell renewall. Reinforces the Amino Acid structure of the hair shafts, leaving them shiny and silky.
DIRECTIONS: Apply a generous amount of product on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Max Volume Deep Cleanse Shampoo with Jojoba
Max Volume Deep Cleanse Shampoo with Jojoba is rich in Jojoba Oil and Arginine. Cleans the hair deeply and protects the wires from breaking. Provides needed hydration to the hair and stimulates cell renewal. Reinforces the Amino Acids structure resulting in a shiny and silk hair.
DIRECTIONS: Apply a generous amount of product on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Max Volume Restructuring Balsam with Jojoba
Max Volume Restructuring Balsam with Jojoba is rich in Jojoba Oil and Arginine. Strengthens and nourishes the fiber and the bulb. The hair grows stronger and softer. Improves the quality of the wires, providing a bright and silky hair.
DIRECTIONS: Apply strand by strand stimulating and massaging the scalp with the warmth of the hands. Leave it for 5 minutes. Rinse thoroughly. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Malus Domestica Fruit Cell Culture Extract Spray
Malus Domestica Fruit Cell Culture Extract Spray is rich in Malus Domestica Fruit Cell Culture Extract and Argan Oil. Acts quickly in leaving the hair strong and dense. Its powerful formula maintains the power of regenation and decreases the senescence of essential cells. Restores the hair protein and leaves the fiber loose, resulting in more shiny and soft wire.
DIRECTIONS: Divide the hair so that the spray is applied directly on the scalp. Massage with your fingertips distributing the product from the roots to the ends. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Max Volume Stem Cell Ampoule
Max Volume Stem Cell Ampoule is rich in Malus Domestica Fruit Cell Culture Extract and Arginine. Protects the stem cell of the hair bulb, delaying the aging of the wires and the appearence of grey hair. Stimulates the micro-circulation, resulting in a better nourishment of hair bulb, favoring the exchange of nutrients between the roots and the ends. Strengthens the wires, helping in their growth.
DIRECTIONS: Apply the ampoule on damp and clean hair. After applying it in all the hair lenght, massage it gently. Do not rinse. Apply it for 30 days. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

HAIR WAX

Purah Hair Wax

Purah Hair Wax was developed for all hair types. Makes hairstyles last longer and prevents them from falling apart easily due to its high fixative power. Its formula nourishes and ensures the flexibility of the hair, without causing any damage.

DIRECTIONS: Take a fair amount of Wax and spread it on your hands, apply on semi-wet or dry hair strands. For longer hair or larger hairstyles, gradually increase the amount applied until you reach the desired effect. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

TOTAL KERATIN

Purah Total Keratin

Purah Total Keratin restructures and rebalances the pH of the hair, reducing porosity and hair breakage, leaving it more elastic, shinier and softer due to its formula rich in keratin, Pro-Vitamin B5, Amino Acids and Essential Oils.

DIRECTIONS: Apply a generous amount of the product strand by strand from the roots to the ends. Leave it for 10 minutes. Rinse thoroughly, removing any excess of product. External use only. Keep out of the reach of children. Store it in a cool place. Sold exclusively in hairdressing salons.

Tip: You can make a deep moisturizing mask combining Daily Use and Total Keratin in a ratio of 90% mask and 10% Total Keratin, leaving it for 15 minutes and then rinse.

POWER FIBER

Purah Power Fiber

Purah Power Fiber line restructures instantly the fibers. Using only heat, it fortifies the hair in SOS situations, replacing its shine, mass and natural elasticity in 10 minutes. It has more than 50 compounds and it is the most powerful reconstructor in the market. It is essential for oxidative treated hair.

Step 1 - Instant Care-Hair Fortifier
Power Fiber Instant Care restructures and fortifies the hair strands from inside out effectively stopping its breakage. Its formula is rich in Keratin and Collagen, that provide shine, softness and elasticity to the hair.
DIRECTIONS: After using the Trinity Complex Anti-Residue Shampoo, apply a generous amount of product on each strand and massage it from the roots to the ends. Leave it for 10 minutes. Do not rinse. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 2 - Ultra Smooth-Internal and External Capillary Fiber Restructurer with Lunamatrix
Power Fiber Ultra Smooth is formulated with an intelligent system that restructures the capillary fiber internally and externally. Provides an extra protection against further mechanical, oxidative and thermal damages. Brings back the matter lost during chemical processes. Leaves the hair shiny and naturally soft.
DIRECTIONS: Without rinsing Power Fiber Instant Care, apply the product on each hair section and massage it from the roots to the ends. Leave it for 10 minutes. Rinse thoroughly removing the product completely. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 3 - Lumino Touch-Hair Thermal Protector
Power Fiber Lumino Touch is formulated with thermal activated Silicone that sorrounds and closes the hair cuticles, protecting them from the high temperatures of hairdryers, flat iron and external factors. The heat-activated gloss facilitates the styling process, leaving the hair sleeker, smoother and softer from the roots to the ends.
DIRECTIONS: Apply a small amount of product on damp hair, distributing it from the roots to the ends. Do not rinse. Style as desired. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

BOTOX

Purah Botox

Purah Botox treatment line was developed to recover the hair wires. Acts directly in its structure, removing its volume, hydrating and providing them an healthier look. It seals the cuticles and restores the missing mass caused by external agents. With that fill, the roots and the ends get the same thickness, removing the split ends and the volume. Developed with Aloe Vera, Panthenol and other extracts, it is proper for all hair types, including curly hair once it resets the wires mass, without smoothing them.

Step 1 - Keratin Shampoo
Botox Keratin Shampoo promotes a deep and gentle cleaning without damaging the wires. Opens the cuticles and prepares the hair for the chemical process.
DIRECTIONS: Apply a fair amount of product on wet hair and massage it gently. Rinse completely and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 2 - Thermal Sealer
Botox Thermal Sealer is formulated with Aloe Vera, Panthenol (Pro-Vitamin B5) and other extracts. Recovers the wires, acting directly on their structure, eliminating all their volume, leaving them hydrated and with an healthy look. Seals the cuticles and restores the missing mass caused by external agents. The roots and ends get the same thickness. Removes split ends and the volume. Is suitable for all hair types, including curly hair because it resets the wires mass without smoothing them.
DIRECTIONS: After washing the hair with Botox: Keratin Shampoo, apply the product strand by strand, distributing with a fine comb. Leave it for 10 minutes. Dry with the help of a brush. Apply a thermal plate from 3 to 6 times on thicker strands. Rinse. Remove the excess water with a towel. Apply Botox: Restorative Mask. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 3 - Restorative Mask
Botox Restorative Mask is formulated with Hydrolyzed Keratin, Panthenol (Pro-Vitamin B5) and Tourmaline. Developed to complete the volume reduction process, helps in the recovery of the essential elements for the hair’s vitality. Reduces static electricity. Helps in reconstructing the damaged fibers and seals the cuticles. Gives a greater softness and shine to the hair.
DIRECTIONS: After finishing the Thermal Sealant process and the volume reduction, apply a generous amount of product throughout the hair lenght. Leave it from 5 to 10 minutes. Rinse thoroughly. Dry and Brush. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

BIO TANINO

Purah Bio Tanino Progressive Brush

Purah Bio Tanino Progressive Brush is an innovative treatment designed to enhance the internal restructure of the wire. Smoothes deeply and provides shine from the roots to the ends. Enriched with Tannic Acid, Aloe Vera, Panthenol, Lanolin, Turmaline and other extracts, smoothes, hydrates, repairs and realigns the hair fiber. Helps in restoring the essential elements for the hair’s vitality. Reduces static electricity, helps in reconstructing the damaged fibers and seals the cuticles.

Step 1 - Cuticle Opening Shampoo
Bio Tanino Cuticle Opening Shampoo opens the cuticles providing a deep and gentle cleaning without damaging the wires. Prepares the hair for the chemical process.
DIRECTIONS: Apply a fair amount of product on wet hair and massage it gently. Rinse thoroughly and repeat if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 2 - Volume Reducer
Bio Tanino Volume Reducer is an innovative product, fomulated to enhance the internal restructuring of the wire. Enriched with Tannic Acid, Aloe Vera, Arnica Extract, Macadamia Oil, Panthenol, Lanolin and Tourmaline. Leaves the hair smooth, shiny, hydrated and repaired.
DIRECTIONS: After using the Cuticle Opening Shampoo, dry the hair and divide it into four sections. Apply the Volume Reducer on thin strands with the help of a brush, in order to keep the hair wet, leaving the strands stretched. Leave it from 40 to 60 minutes. Dry thoroughly. Iron 8 to 10 time each strand, working the root. Rinse with warm or cold water. Remove the excess water with a towel. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

Step 3 - Finisher Balsam
Bio Tanino Finisher Balsam was developed to complete the process of Volume Reduction of Tannic Acid. Helps in restoring the essential elements for the hair’s vitality. Formulated with Hydrolyzed Keratin, Panthenol (Pro-Vitamin B5) and Tourmaline, leaves the hair soft and shiny. Reduces static electricity, helps in reconstructing the damaged fibers and seals the cuticles.
DIRECTIONS: After finishing the Volume Reduction of Tannic Acid, apply the product troughout the hair length. Leave it from 5 to 10 minutes. Rinse thoroughly. Dry and brush. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.

PLATINUM

Purah PLATINUM

PLATINUM is a moistourizing and repairing treatment with smooth effect developed specially for blonde and streaked hair. Repairs sensitized hair, removes frizz from roots to ends, leaving it smooth, shiny and soft. Is rich in Argan Oil, Vitamin E and Shiitake Mushroom Extract that promote a deep hydration and a long lasting straightening at the same time it mattifies the blonde hair.

Step 1 - Cleaning Shampoo
Platinum Cleaning Shampoo is indicated for blonde or streaked hair. Promotes a gentle cleaning without damaging the wires, hydrating and leaving them clean and ready to the proper procedure.
DIRECTIONS: Apply a fair amount of product on damp hair, massaging it gently. Rinse thoroughly. Repeat the process if necessary. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons

Step 2 - Volume Reducer
Platinum Volume Reducer was developed to repair and hydrate blonde or streaked hair, smoothing them. Reconstructs the sensitized wires, leaving them smooth, shiny and soft. Removes the frizz from the roots to the ends. Is rich in Macadamia Oil, Panthenol, Aloe Vera, Vitamin E and Tannic Acid that promote a deep hydration and a long lasting straightening at the same time that tone the hair.
DIRECTIONS:After washing with Cleaning Shampoo, divide the hair into four section and apply the Volume Reducer on thin strands, with the aid of a brush, to humidify the hair. Leave it from 30 to 50 min, leaving the strands strained. Rinse thoroughly. Dry 100%. Use a ceramic flat on thin strands, straightening from 15 to 25 times working the root, between 170ºC to 190ºC. Rinse thoroughly. Remove excess water with a towel and apply the balm. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons. br/> Obs.: In damaged hair, do not exceed the 170ºC of the flat temperature.

Step 3 - Balsam
Platinum Balsam was developed to complete the process of volume reduction. It has in its composition Pro Vitamin B5, Argan Oil and Shiitake Mushroom Extract that provide vitality, softness and shine to the hair. Reduces static electricity and helps in the reconstruction of damaged fibers, sealing the cuticles.
DIRECTIONS: After finishing the volume reduction process, apply the balsam throughout the hair length. Leave it from 5 to 10 minutes. Rinse thoroughly. Finish with a brushing. External use only. Keep out of the reach of children. Store it in a cool place. Professional use only. Sold exclusively to hairdressing salons.